When Rain Fall for Goat: Naija Bounce-Back Strategies That Never Fail
RESILIENCE LAB
"When rain fall for goat, e go still shake body"
- Naija Survival Proverb
Street Science: Tough times don't last, but tough people do. 3 ways Nigerians weather storms:
1. "The Pure Water Seller's Flood Strategy"
How Mama Nkechi profits during rainy season floods:
- Pivot 1: Sells umbrellas at 300% markup when roads flood
- Pivot 2: Partners with canoe operators for "water deliveries"
- Mindset: "Water no be enemy, na opportunity with wet skin"
2. "The Cybercafé Comeback Playbook"
How Mr. Chijioke survived smartphone extinction:
- Phase 1: Added printing services (NIN forms, CVs)
- Phase 2: Became a "JAMB form filling center"
- Phase 3: Now trains old people on WhatsApp
Lagos Fact: 74% of businesses that survived COVID-19 had 3+ income streams (Lagos Chamber of Commerce 2023).
3. "The 'Shine Your Eye' Early Warning System"
How market women spot trouble before it comes:
- Signal 1: When area boys start measuring shops
- Signal 2: When "customers" ask too many questions
- Defense: Keep "mobile capital" (easily movable goods)
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