Na Who Know Road Dey Reach House First: Hidden Naija Success Routes
SUCCESS BLUEPRINTS
"Na who know road dey reach house first"
- Benin Business Proverb
Deep Dive: Success isn't about speed—it's about knowing the right turns. 3 hidden routes Nigerian entrepreneurs take:
1. "The Phone Charging Station Empire"
How Mama Chidi built 12 charging stations from nothing:
- Phase 1: 1 extension cord at Balogun Market (₦50 per charge)
- Phase 2: Hired 3 girls to manage spots (keeps 70% profit)
- Phase 3: Now sells power banks and adapters
2. "The Pure Water to Provision Store Pipeline"
From roadside to shop ownership in 5 years:
- Year 1: Sell pure water at bus stops
- Year 3: Add snacks and soft drinks Year 5: Rent small shop with fridge
Data Point: 61% of Nigerian shop owners started as street vendors (SMEDAN 2024).
3. "The 'I Know Someone' Economy"
How connections beat qualifications:
- "Your certificate no fit introduce you like uncle for ministry"
- Case study: The NYSC member who got 3 job offers through church network
Share Your Success Journey
"Which Naija strategy helped you level up? Drop your story!"
🇳🇬 Featured entries will appear in The Ojuelegba Business Journal
