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Na Who Dey Chop Breakfast Fit Run Marathon: The Hidden Math of Naija Hustle

Mohameen Moshood Bukola

Apr 2, 2025

Mohameen Moshood

Mohameen Moshood

Hustle Archivist | Tracking Naija street economies since 2016 | Founder, Under-Bridge Business School

HUSTLE MATHEMATICS

"Na who dey chop breakfast go fit run marathon"
- Lagos Food Vendor Wisdom

Street Calculus: Hustle requires fuel. 3 hidden energy systems of Lagos street hawkers:

1. "The Peak Hour Algorithm"

How "pure water" sellers maximize ₦500 daily capital:

6-8AM: Target bus stops (workers buying for office)
12-2PM: School zones (students buying lunch)
5-7PM: Traffic jams (stressed drivers)

2. "The Load Carrying Economy"

Why "alabaru" (market porters) earn more than graduates:

Rate Card: ₦50 per 10kg load × 100 trips = ₦5,000 daily
Upsell: Extra ₦20 for "careful handling"
Secret: Partner with 3 sellers for steady work

Market Data: Top 10% of Mile 12 Market porters earn ₦210k/month (NBS Informality Report 2024).

3. "The Nightshift Dividend"

How "suya" spots operate 24/7 without burnout:

Shift 1 (5PM-12AM): Main chef + 1 salesboy
Shift 2 (12AM-5AM): Wife handles clubgoers
Daytime: Children prep ingredients

Share Your Hustle Formula

"Which Naija hustle calculation don work for you? Drop your figures!"

🇳🇬 Best entries join our Street MBA Case Studies

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