"No Time for Lazy Bone": Naija Hustle Proverbs That Don't Lie

Mohameen Moshood
Mohameen Moshood
Chronicler of Naija Hustle since 2015
STREET ECONOMICS
"If you no wake by 5am, your mate don buy your breakfast"
- Alaba Market Proverb

Street Translation: In Lagos, hustle starts before dawn. 3 lessons from those who sell under bridges:

1. "Early Morning Na Contract"

Why Mile 12 market women arrive by 4:30AM:

  • First to see fresh goods = best prices
  • Empty roads = faster deliveries (ask any "okada" rider)
  • Morning customers pay full price (no "I no get change")

2. "Corner Corner Hustle Don Pass 9-5"

How roadside mechanics outearn office workers:

  • No salary ceiling ("The more hand, the more money")
  • Multiple income streams (parts, labor, tips)
  • Zero NEPA bills to deduct profits

Data Point: 72% of Lagosians with 3+ income streams survive recessions (NBS 2023).

3. "Who No Get Muscle, No Dey Talk Grammar"

Physical hustle > empty talk:

  • Bricklayers don't negotiate – they deliver
  • "Show me your blisters before your business plan"

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